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#6 FUTURE PROJECTIONS
Venture capital funds will want to see detailed breakdowns of
your costs and profits from your business’s years to date and
detailed projections of what you can reasonably expect your
finances to look like in future years. 1
Use the specifics you put together for your financial plan to
project in detail exactly how much growth you can reasonably
expect to see based on your costs, revenue, and ROI details in
combination with your plans for spending investment capital.
The result should be a solid plan for turning investment
capital—or any other kind of capital you receive, such as loans,
credit lines, and your own growing revenue—into larger and
larger profits each year.
You may or may not choose to pursue investors for your
business. But either way, you can learn a lot about streamlining
your business for growth and how innovation can help you to
grow by answering the questions investors ask when consid-
ering whether to invest in a business.
I hope that this chapter leaves you with renewed insight into
how your brand can innovate, change, and grow with changing
times, as well as increased purchasing power!
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