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audiobook allows you to increase both the value of your book
offer and the revenue you can collect from each person who
purchases your book, depending on how you leverage the
audiobook.
Let’s say you're selling your book for $3-5 as I recommended.
Anyone interested in the topic of your book will be even more
inclined to buy because the price is so low. If 100 people see
your book online, maybe 5% of them will purchase it based on
that interest alone. But what if you also include the audiobook
version of the book for free when someone purchases your
written book?
Based on the statistic I mentioned earlier (23% of adults use
audiobooks regularly), by bundling your audiobook with your
written book you could convince another 23% of people to buy it
simply because you have the audio version included. That
means instead of five out of every 100 people purchasing, you
now have six out of every 100 people who want to buy your
book. One extra sale may not seem like a ton, but when you’re
selling 50-100 books per day like I’m sure you will, that's an
extra five to ten sales per day which adds up to a lot of money
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