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for you. And it costs you nothing to give away the audiobook

along with your written book so it’s all profit in your pocket.

But that’s just one way you can leverage your audiobook to

increase your profits. The second way is to sell it as an optional

add-on that your customers can add to their order when they

purchase your book. This is my favorite way to do this. I’ll sell a

book for $3 and offer the audiobook version as an add-on, or an

order bump, for an extra $7-19. Typically roughly 25% of the

people who purchase my books will also add the audiobook

version to their order. If I’m charging $9 for the audiobook and

25% of my customers purchase it that means I’m going to make

an extra $2.25 per person who buys my book which means I

make $5.25 rather than $3 every time I sell a book.

Here’s how that math works: ($9 * .25) + $3 = $5.25

That almost doubles the value per person who buys my book

and no one can complain about doubling profits with almost no

work.

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