Page 8 - Denise Weathers Most Challenging and Leadership Presentation

STRATEGIES EMPLOYED

Standardized Financial Operations:

A centralized financial management system (QuickBooks Online) was implemented to standardize

financial operations across all chapters.

Developed and enforced SOPs for financial reporting, budgeting, and expense management.

Conducted training sessions for chapter finance teams to ensure consistent application of new

procedures.

Open bank accounts for all Chapters under the National account, providing access to the Chapter Chair.

Implemented a Community-Based Structure:

Redesigned the chapter structure to foster a more cohesive and collaborative community among

chapters.

Established regular communication channels (Meetup) to keep chapters informed and engaged.

Leveraged Technology for Member Engagement:

Deployed a marketing automation platform (Higher Logic) to streamline and personalize member

communications and campaigns.

Integrated a centralized membership database (NetForum) to manage member information and track

engagement.

Utilized analytics tools to track member behavior, preferences, and engagement metrics.

Change Management and Leadership:

Articulated a clear vision for the transformation and communicated the benefits to all stakeholders to
gain their support.

Involved chapter leaders in the planning and implementation process to address concerns and

incorporate feedback.

Provided ongoing support and training to ensure smooth adaptation to new systems and processes.