Page 77 - Your Leader Within Introduction

For purposes of the research, they describe “Nonlocal Intuition” as the perception of energetically encoded information about a future even by the body’s psychophysiological systems, which informs entrepreneurial decision and action: this information is not based on reason or memories of prior experience (McCraty et al., 2004a).
“Taking an information processing perspective, we view nonlocal intuition as a process by which information normally outside the range of cognitive processes is sensed and perceived in the body and mind as certainty of knowledge or feeling) positive or negative) about the totality of a thing distant or yet to happen (McCraty, Atkinson and Bradley, 2004a, 2004b).”
Ongoing surveys show that 8 out of 10 entrepreneurs consistently list intuition as their primary decision tool as opposed to rational analysis.
It is interesting that only 6 out of 10 major company CEOs will list intuition as their primary decision tool.
The major difference between entrepreneurs and their established business counterparts is the degree of uncertainty that is the reality of a new business venture.
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