Page 79 - Your Leader Within Introduction

Repeat entrepreneurs and a control group are presented a series of company profiles for which they must choose among four investment options, including no investment and investment choices of three increasingly higher dollar amounts.
The company profiles are from a mixture of 25 real high-growth potential and low-growth potential businesses. They are randomly presented to the participants.
After the subject makes his/her investment choice, results are presented following a fixed second delay. Biofeedback measures were recorded continuously through the test trials.
Data analysis examines the relationship of good versus bad investment decisions to the electro- physiological measure in the three primary phases of the trial - pre-stimulus, stimulus, post-stimulus waiting period.
Again, the conclusion is that repeat entrepreneurs lead their decision making with their intuition and make better decisions based on the information provided.
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