Telecom Reseller March-April 2015
P. 1
SPECIAL CONFERENCE EDITION
MAR/APR 2015
NETWORKS • IP/IP-PBX • VOIP • SIP • SOFTWARE • SERVICE
6 Reasons PLASMAN
STERN
OWEN
GOLD
RUFFIN
LARSON
LEE
PAGE 1
PAGE 3
PAGE 13
PAGE 24
Why I Joined PAGE 1
PAGE 10
PAGE 13
a National
EA
Y
1
Reseller
Association
STERN
By Larry Stern, President, ComDirect,
Inc. (www.comdirectusa.com)
O
wning and operating a technology-
oriented, service ofering business
that’s constantly evolving demands a
signiicant amount of time, grit, determination, expertise, and, maybe, even a little bit of luck.
For over a decade, my telecom/IT solutions
provider company, ComDirect, had enjoyed
the beneit of our major manufacturer’s buying
and distribution power to trim purchasing costs
and place more money on the bottom line.
Unfortunately, that beneit came to an abrupt
halt when the manufacturer made the decision to
refocus on their core business of designing and
manufacturing communication systems.
Good move for them. Bad move for us.
Truth be told, money is made in two ways:
Sell High
Buy Low
Faced with increased purchasing costs, my
team explored and created a list of alternative
solutions for trimming costs. Joining a national
industry buying organization was on that
list. Ater reaching out to other reseller, VAR and network integrator business owners and
STERN ontinues on page 4 ››
Is WebRTC
compelling enough
for the contact
center? Part 2
P
LASMAN
By Dries Plasman, VP Marketing
and Product Management, Voxbone (www.voxbone.com)
This article is a continuation of my
previous piece, where I discussed
WebRTC’s rocky beginning, and ofered
two compelling use cases for WebRTC in the
contact center. Read on to ind the third use case
below, along with my expectations for WebRTC
development in the coming year.
Support agents can receive incoming support
PLASMAN ontinues on page 6 ››
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