Page 10 - Telecom Reseller September-October 2018

10 Telecom Reseller
September/October 2018
GERA
technologies which are replacing their legacy services.
That said, there are solid options for CSPs who wish to compete against Twilio and others in the Communications Platform-as-a-Service (CPaaS) market. For example, the ability to add messaging to existing phone numbers and offer enterprise customers a “full stack” of software- driven communications services in addition
to the underlying network infrastructure is available now.
Within weeks or months – not quarters
or years – CSPs are capturing advanced communications services revenues that have been lost to the OTT players. The good news
is that CSPs can tap into existing platforms to out-compete these new entrants. To remain competitive, however, CSPs must act quickly, and can do so with less time and risk by branding and marketing services that deliver greater reliability, fidelity and security on their infrastructure. These CSPs enjoy agility with software, administrative tools, security services, cloud-friendly technologies and more, which deliver better customer experiences (for their enterprise customer’s customers) at a lower overall cost.
While there are many options, choosing the right CPaaS provider is an important decision. As CSPs bring more OTT apps into the network, they need to fully understand how much money they will make on those services. Partnering with companies who do not compete with them is key to building business models that allow
the CSPs to make money, while delivering new value to their embedded base.
Why roll out these services if they will not enhance revenue – and margins?
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CPaaS technology and platforms enable continuous delivery and deployment for small to large, and simple to complex applications. Software makes it exponentially easier and more flexible to unlock innovation and creativity – for example, microservices that are suitable
for certain divisions of an enterprise, but not required across the enterprise.
Data can be harnessed given the digital DNA of CPaaS. This data has huge value when collected on cloud-native communications platforms – successful companies are building stronger relationships with their customers by creating products, services and processes that blend what they know about those customers online as well as offline.
Providing trusted services which comply with new privacy regulations enables the development of services which drive more productivity within enterprises – while also providing convenient and trusted applications to end-customers. This includes GDPR and the California Privacy Act of 2018, as well as HIPAA and other national standards.
There is no turning back now. With the stunning successes of companies providing OTT messaging services and the disruptive impact companies like Twilio are having on CSPs and enterprises today, it’s imperative to rethink, redesign and roll out digital real-time communications services that are made better – and more secure – on carrier-grade network infrastructure.
The public Internet cannot be trusted, but enhanced private enterprise networks and overlay services can be, and businesses and consumers will pay a premium for great service that is securely delivered. n
switches were “easily the largest contributor to power consumption, accounting for 43.0% of the total consumption.” IP softswitches, on the other hand, consume one-tenth to one-quarter of both data center space and power.
Network operators and large enterprises
are well-aware of the savings in space and power that IP offers, along with improved network flexibility and ease of configuration and management. They also understand that IP networks deliver:
l An improved regulatory environment: Regulatory incentives to connect users via the PSTN have been phased out, resulting in a neutral regulatory playing field for IP.
l Lower CO2 emissions: IP softswitches generate one-quarter of the emissions produced by TDM switches, resulting in tax breaks and helping operators achieve their environmental improvement goals.
l Repurposed data center space: Less space for IP means much more than cost savings – it means square footage can be repurposed as data center space for critical IT revenue streams, including content hosting, outsourcing and cloud services.
Fanvil Selects
With traditional, transactional transport revenues under increasing price pressure, opting into a proven, pre-integrated set of CPaaS offering (including voice features such as call routing, text-to-speech, conference calls, messaging, multimedia messaging, enhancement of existing “phone numbers,” mobility services, security services and more) can lead to growth quickly, without heavy upfront capex.
New services can all be delivered by software via an application programming interface
(API) – which is easier for the service providers, easier for the enterprises and more secure and sustainable than legacy solutions requiring equipment, maintenance and complex systems and contracts.
While CSP challengers are experiencing significant growth in sales and margins, APIs allow CSPs to also tap that revenue without having to “reinvent the wheel.” Furthermore, by leveraging APIs, a CSPs enterprise customers can also benefit in the following ways:
While there are many options, choosing the right CPaaS provider is an important decision
JOGGERST
While consumers have moved to “over the top” (OTT) voice and other messaging apps
as fixed land line usage has declined, the enterprise community cannot instantly abandon switched access. CSPs understand this and are providing paths to transformation that allow
for uninterrupted services, even as they move their large enterprise customers to virtualized, software-defined services.
Besides productivity gains and easier ways to stay connected with customers, the incentives to modernize are clear and tangible. While businesses continue to rely on the Public Switched Telephone Network (PSTN) for mission-critical applications in addition to voice – including alarm systems, auto-dialers, ATMs and Point of Sale (PoS) terminals – the cost of maintaining PSTN and IP networks
is considerable from capital, operational and facilities cost perspectives.
While the PSTN may be largely depreciated with little impact on capital budget, it does impact the operational budget. An AT&T Labs study of nearly 4,000 central offices revealed that, when analyzing actual power usage by type of equipment, Class 5 TDM telephone
Run Distribution
Besides productivity gains and easier ways to stay connected with customers, the incentives to modernize are clear and tangible.
This immediately elevates Run Distribution’s leadership position in Hotel, Intercom, Door Phones and peripheral products in a shared vision to dominate this sector. Montreal, Canada - Run Distribution, one of Canada’s largest value- added VoIP wholesale distributors has announced that it has signed an agreement for the sales and distribution of Fanvil Hotel Phones, Intercom, Door Phones
and peripheral products in Canada. Fanvil
is a leading global IP voice and video terminal manufacturer and this pact immediately advances the shared mission of delivering world-class SIP security solutions to Canadian businesses.
The H-Series, Fanvil’s newest and most technically advanced line of Hotel Phones designed for the hospitality industry, offers a sophisticated IP solution with excellent
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With IP platforms and approaches that dramatically shorten, simplify and expand the development ecosystem, both CSPs and large enterprises can be empowered to build new IP application revenue streams as more of their revenue is generated by IT solutions rather than traditional network access.
While the transition to IP is a strategic imperative, there are ways to transform the network, applications and cloud-delivered services from traditional architectures without breaking the bank.
With a solid game-plan in place, both business and technical in nature, CSPs and enterprises can:
l Address legacy systems early in the digital transformation process and leverage existing assets;
l Keep value from trusted longstanding relationships with customers; and
l Build new solutions based on a flexible enterprise architecture (i.e. microservices technology).
When some of the largest CSPs in the world transform their networks, they enable large enterprises to modernize the way they engage with an increasingly digital world. By leveraging Cloud Communications-as-a-Service (CCaaS), Unified Communications-as-a-Service (UCaaS), embedded communications (i.e., voice, video and chat built into web and other business applications) and other innovations on an IP network, CSPs and the enterprises they serve can improve service to their customers while saving money with the higher margins and lower total cost of ownership software-defined RTC delivers. n
to Distribute
Fanvil Hotel
Phones and
SIP Security
Products in
Canada
Convey Channel Accelerator Program Adds Two New Vertically- Focused Hosted Voice Solutions for Master Agents & Sales Partners
ATLANTA, GA - Convey Services’ Channel Accelerator program has unveiled two new vertical market solutions available through the Convey network of master agents and their 20,000+ sales partners. Mango Voice and ComTec Cloud both provide specialized cloud-based phone services that are integrated with software platforms, equipped with SMS messaging and capable
of managing after-hours and emergency contacts.
Mango Voice is one of the first hosted voice providers to support the demanding requirements of both the hospitality and dental industries. They offer a propriety easy-to-
use interface for call routing and
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