Telecom Reseller December-Janauary 2018

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TELECOM RESELLER .COM
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09Spark or Teams: Getting to the
December/January 2018
11The Mobility Management Challenge
SAKS
Crux of the Matter
SCHULTZ COLWELL
The Newsource on ● UC ● UCaaS ● Collaboration ● Mobility
03Talk Fusion Introduces New Product Interface for
Award-Winning Video Suite
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Interface Your Paging System to Telecom or
IP Phone Systems with Viking’s New FXI-1A
Ask the Telecom Pro - January 2018
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Real-world Signaling
Telestax RestcommONE MarketplaceTM
& Traffic Impairments Simulation over IP Networks
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Slybroadcast Launches Business App for Sending
Vertek Corporation
Partners With VeloCloud to Provide Remote Management & Monitoring (RMM) and Helpdesk Services
Ringless Voicemails
The Platform Economy Is Here. Here’s How to Become a Major Player
LEARN HOW TO CONNECT THE DOTS
BETWEEN UC NETWORK HEALTH AND CUSTOMER EXPERIENCE
UC monitoring tells you when something breaks, but UC service management will tell you that something’s about to break – so you can act before customers notice.
VSM keeps lines open and customers connected, flagging potential problems before they disrupt customer experience.
CONTACT US:
Learn how proactive UC management trumps break-fix management, every time, from the company that manages billions of UC system transactions every month.
See how our cloud-based toolset Virsae Service Management (VSM) is changing the rules of UC service management.
www.virsae.com sales@virsae.com 1-800 248 7080 @Virsae
SAKS
by Daniel Saks, president, co-CEO, AppDirect (www.appdirect.com
Many of today’s most successful companies share one thing in common: ey have no inventory. Airbnb doesn’t own any
hotels, Ly doesn’t own any cars, and Facebook doesn’t own any content. Companies like these are thriving for a simple reason—platforms.
For communications service providers (CSPs), many of which have invested billions of dollars
in physical assets, this inventory-less business model seems like a much tougher sell. Yet companies in a range of industries, including telecommunications, are pursuing platform strategies. In fact, IDC predicts that by 2018, more than 50 percent of large enterprises will create or partner with industry platforms. at number rises to 80 percent of enterprises with advanced digital transformation strategies.
For CSPs, wrestling with legacy technology and business models may seem like huge roadblocks to becoming a platform company. However, most telecom providers already have many of the key ingredients that organizations need to successfully transform their businesses. Here are three ways CSPs can use what they have to become leading platform companies.
1.) FOCUS ON THE CUSTOMER EXPERIENCE
CSPs already provide customers with products and services they use every day. As such, they’ve successfully created one of the most important elements you need for a successful platform: a large, active customer base. To go to the next level, CSPs can o er additional capabilities from third- parties and drive the all-important network e ects that lead to platform success.
However, CSPs need to remain focused on the customer experience. Many companies imagine their platform experiences to be seamless and easy to use. e reality is o en more similar to
a broken-down car, where the gas pedal is not connected to the engine, and the brake pedal is not connected to the wheels.
Tech bells and whistles are nice, but they are meaningless if they fail to drive value for the
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