Page 6 - TCC Documentary Proposal
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Having a good understanding of what to say is one thing. Saying it through
                                              visually compelling stories requires a fine blend between craft and fine art.

                                              At Finest Image, we believe all visual stories should elicit emotions. They
                                              should create the capacity to understand or feel and relay what another
                                              person is experiencing from within that other person’s paradigm. This is we
                                              have simply called art. Craft on the other hand is the set of skills and tools we
                                              use to tell the stories we choose to tell.

                                              In order to create planned strategic solutions for any of our clients, Finest
                                              Image team chosen for each task must be a hybrid of intellect, creativity,
                                              knowledge, and high-tech craftsmanship earned over time. Apart from the
                                              many hours spent researching our target audience, we also try to get into the
                                              shoes of our clients.


                                              We also know that if we do not truly understand our target audience, then all
                                              the technology and creative effort in the world will not bring out any
                                              successful communications strategy. Should Finest image become your chosen
                                              partner, we will immediately begin to understand everything we can about
             ARTS AND CRAFT                   how best to combine art and craft to match your desired objectives.
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