Page 7 - TCC Documentary Proposal

TERMS OF REFERENCE (TOR)

Goal
Production of fifteen minutes documentary film (in English and Kiswahili languages interchangeably with subtitle). The
activities include developing the story of the production of cigarette from the farming to production all the way to market
places performance. Will also includes the success stories that will be used to showcase key achievements, impact and
outcome of cigarette business.

Specific Objectives

• Editing of the Raw video production from Morogoro Farm (Tobacco Farming)
• Capturing of the followings from Manufacturing:-
 Staff arrival with inclusion of any safety and healthy procedure
 Raw materials arrival from the farm until storage
 Production of the cigarette
 Storage of final product
 Any success story behind the production
• In a Marketing part will capture the following:-
 All Distribution channels (Trucks, Double Cabin, Motorcycles and Bicycles)
 Distribution partners(Outlets, Hawkers, Retailers, and Wholesalers)
 Feedback from consumers
 Editing of some of the past promotion such as “Club E” and “Blue Movz”
• Capturing of any specific message needs to be driven from the event from the Management e.t.c