Page 58 - July 2020 Board Meeting Agenda_Neat

Any IAATI member reading this report is encouraged to let the Marketing Committee know of any other
organizations they would like to see included in this outreach listing.

Since the last IAATI board meeting, the Marketing Committee also obtained a free 3-day trial for the
video-making software, Magisto. Magisto is a relatively inexpensive SaaS software that can be used to
make promotional videos for as little as $10.00 (US) per month. The trial was used to gauge how effective
the software would be in creating IAATI promotional videos for YouTube and other social outreach
channels, and in that effort, the following video was created in order to promote and encourage
membership in IAATI. The Marketing Committee welcomes any feedback from the IAATI board or
members regarding the video or future efforts to create promotional videos. And if feedback for the
video is positive, we will ask the administrator for the IAATI YouTube channel (I believe it is Paul Thomas)
to post the video as well as share it on other IAATI social media channels and with chapters/branches for
their social media channels. We may also ask the IAATI Finance Committee to consider funding for the
software.

https://drive.google.com/file/d/1YZ1CwPVF3WnBMrzngMUuOGLNrM9fW4b_/view?usp=sharing

Lastly, the email list of U.S. chiefs, sheriffs and public safety institutional line directors obtained earlier in
the year by the Marketing Committee through https://www.safetysource.com/ has recently been updated.
Thus, we have what should be an accurate email list to begin promoting the 2021 Denver IAATI
conference to U.S. law enforcement administrators. If any of the IAATI branches outside the United
States have a similar source to obtain law enforcement or judicial email addresses in their areas, the
Marketing Committee respectfully requests those be shared. This request will also be made of the
branch presidents.