Page 13 - Vol46-No02-Summer-2023-inLeague

Monday Morning Education Sessions Conference Education Sponsor

Tools & Techniques Segment 1
10:15am - 11:30am | 5 concurrent sessions

Federal & State Historic Tax Credits & Other Potential Incentives to Help Pay for Theater
Rehabilitation
The program will provide technical and practical information on how a theater rehabilitation could potentially benefit
financially from federal and state historic tax credits, federal new markets tax credits and other available federal and local
incentives, including opportunity zone financing. The presentation will discuss challenges, and ultimately the potential solutions,
related to qualifying for these financial incentives, with a focus on the challenges nonprofit theater owners may face.
Held in Empire A, Mezzanine Level.
Presenters: Christina Novotny, Counsel, BakerHostetler LLP, Cleveland, OH; Dee Smolik, Principal, Plymouth Soundings, LLC, Lenoir
City, TN; and Alexander J. Szilvas, Partner, BakerHostetler LLP, Cleveland, OH

How To Manage Your Theatre’s Risk
Insurance is a basic part of every theatre’s business plan. What insurance must you have and what specific products
make the most sense for your historic facility? Learn which types of insurance coverage every theatre organization
needs to protect itself and its staff and board, whether it’s just starting out or fully operational. Risk management tips will also be
provided by presenter Kevin Sullivan, a Client Executive with the National Trust Insurance Services (NTIS) division of Baltimore-
based insurance agency Maury, Donnelly & Parr (MDP). NTIS is a joint venture between MDP and the National Trust for Historic
Preservation which was formed in 2003 to meet the challenging insurance issues facing historic properties across this country.
MDP Programs and NTIS administer the Historic Theatre Insurance Program designed for LHAT members.
Held in Empire B, Mezzanine Level.
Presenter: Kevin Sullivan, Client Executive, National Trust Insurance Services, Baltimore, MD

It’s What’s Inside that Counts
Renovating and refinishing interior theater and performing arts spaces presents numerous challenges and opportunities.
Amy Mladjen, Partner and Interior Designer at Mills + Schnoering Architects, LLC and Jeff Greene, Executive Chairman
and Founder of EverGreene Architectural Arts will present on how to work through the details of interior renovations and how to
make the most of the space. Topics will include paint analysis and plaster investigation; typical historic paint finish and substrate
challenges; the importance of mock-ups; integration of paint schemes with other finishes such as seating, carpets, and draperies;
the importance of lighting; and the subtle but important difference between “color” and “value” and their impact on your paint
scheme. Among other examples, Amy and Jeff’s joint renovation of the Allentown Civic Theatre will be used as a case study to
show how to effectively maximize and beautify a space.
Held in Chicago A, Ballroom Level.
Presenters: Jeff Greene, AIC-PA, Executive Chairman and Founder, EverGreene Architectural Arts, Brooklyn, NY and Amy Mladjen,
IIDA, NCIDQ, Partner, Mills + Schnoering Architects, LLC

Keeping Up: How Historic Theaters Can Stay Relevant within Today’s Consumer Behavior
Trends
AudienceView will present the findings of our Q1 consumer behavior survey, which currently has over 2,000 respondents
from our TheaterMania subscribers (the survey has not yet closed). This survey will help answer two questions: (1) What
customer behavior trends are we seeing and how do they impact historic theaters? (2) What tools can historic theaters leverage
to stay relevant, target new audience members, and increase donations? Some example findings we will report on include: -
frequency of donations to venues - preferred context and timing for donation requests - compelling incentives for donations - how
patrons discover new shows/venues - the timing of ticket sales and method of purchase In addition to findings from the survey,
AudienceView will showcase a client case study as an example of successful methods to engage patrons and strategies that can be
easily replicated at other venues. Attendees will take away data from the survey and ideas for tactics to employ at their venue.
Held in Chicago B, Ballroom Level.
Presenter: Nick Ronan, Senior Director, Business Development, AudienceView, Seattle, WA

47th National Conference & Theatre Tour July 2023 INLEAGUE | PAGE 11