Page 15 - Summer 2022 inLEAGUE with 46th National Conference Program

Segment 1A Education Sponsor
MONDAY MORNING EDUCATION SESSIONS

®
The Idea Center at Playhouse Square (one session at KeyBank State)
Tools & Techniques Segment 1A (11:15AM-12:30PM)

“I’m in a Glass Case of Emotion!” How the The Best Seat in the House: Playhouse Square
Movie Anchorman Inspired Us to Raise KeyBank State Theatre’s Balcony Renovation
$35,000 in One Day with Facebook Live (This session is at the KeyBank State Theatre)
We are all looking for the next great fundraising idea. The Presented at the 101-year-old KeyBank State
Egyptian Theatre utilized a day of giving by going live on Theatre, this is a collaborative, energetic discussion
Facebook every hour all day long with different guests of renovations at Playhouse Square’s Connor Palace
and raised over $35,000. You’ll see the cheesy news team Theatre and KeyBank State Theatre. Tom Einhouse, VP of
commercial inspired by the movie Anchorman and the Facilities and Capital at Playhouse Square, Christopher
live Facebook segments they did. You’ll learn how they Loeser, Culture and Performing Arts Principal for DLR Group,
used an iPad, two iPhones, and a free app to pull it all off and a representative of Turner Construction will join Irwin
with a very small staff. Most importantly, you’ll learn how Seating specialists Fritz Owen and Alex McCallum for a
this idea allowed the theatre to share its non-profit mission, behind the scenes look at the challenges and rewards of
engage the board and volunteers, and ultimately be a very large-scale historic renovations. This conversation reunites
successful fundraising day. the team that worked on the ambitious redesign of KeyBank
ROOM: Gund Dance Studio (Idea Center, street level) State Theatre’s balcony. Attendees will experience the
Repeats in the 1B Segment amazing results firsthand from key players in the restoration.
Presenters: Jeanine Holcomb, Marketing & Communications ROOM: On-site at the KeyBank State Theatre.
Director, Egyptian Theatre, DeKalb, IL; Alex Nerad, Executive
Director, Egyptian Theatre, DeKalb, IL Does NOT repeat.
Presenters: Tom Einhouse, VP of Facilities & Capital,
Selling Nostalgia: How to Produce Playhouse Square; Christopher Loeser, AIA, Culture and
Moneymaking Repertory Film Programs Performing Arts Principal, DLR Group, Cleveland, OH; Fritz
Owen, Regional Sales Manager – Midwest, Irwin Seating;
Nostalgia is a powerful thing. Whether it’s the shark from and Alex McCallum, Northeast Regional Sales Manager,
Jaws, the Yellow Brick Road in The Wizard of Oz, or those Irwin Seating; Brenda Gajkowski and Rob Taras from Turner
gooey xenomorphs from Aliens, audiences love the iconic Construction
movie moments that defined their childhoods. There is a
real desire to revisit the classic images that shaped their Those People: How a Historic Theater and Youth
lives. Why? Some pictures are too big---and too good---to Arts Activists Transformed a Community
be seen on TV. They must be watched in a theatre in order A murder of a young musician by local black kids
to recapture the nostalgia associated with them and, no around the corner from the Garde Theater leads to a
matter how great a home TV system may be, a cinematic response by the city’s youth that over eleven years solidifies
spectacle is defined by spaces that can breathe…like the theater’s role as a community center for healing
gladiatorial arenas…and grand movie palaces. There’s a across, race, class, location, and ages. Presenters will
generation of potentially bankable movie lovers for your outline the processes theaters can take to engage their
repertory film series, if you know how to produce one (or youth, audience, and community in transforming racial
several). How do you book repertory films? How expensive is and generational understanding and interaction. In this
it? Which titles are proven moneymakers? presentation, the process of community engagement,
ROOM: Miller Classroom B (Idea Center, lower level) Repeats especially with BIPOC youth, will be shared by Curtis
in the 1B Segment. Goodwin, who, after completing his first term as a New
Presenter: Jim Carl, Senior Director of Film Programming, London City Councilor, has become the Director of Youth
Carolina Theatre of Durham, Durham, NC and Community Engagement at the Garde Arts Center.
Marketing the Event Life Cycle: How to Sell Along with the Executive Director of the Garde Arts
More Tickets and Grow Your Audience Using Center, Goodwin will share the challenges and lessons still
Digital Strategies and the Conversion Funnel being learned about youth leadership and community
You want to grow your audience and sell as many tickets as activism through the arts, and how historic theaters
can be agents of change in their own community. The
possible to your live events, but are you taking advantage presentation will include showing excerpts of the award-
of the natural ebbs and flows of an event life cycle? In this winning documentary film about the New London Talent
session, we will teach you basic strategies to understand the Show, “Those People”, produced by Curtis and the local
ad metrics that truly matter by examining the organic event
sales cycle and the sales conversions funnel. We will discuss newspaper.
ROOM: Westfield Studio Theatre (Idea Center, street level)
how you can apply these strategies to grow your audience, Repeats in the 1B Segment.
discover new individual donors, and sell more tickets – often Presenters: Curtis Goodwin, Director of Youth and
without increasing your marketing budget. Community Engagement, Garde Arts Center. New London,
ROOM: Miller Classroom A (Idea Center, lower level) Does
NOT repeat. CT; Steve Sigel, Executive Director, Garde Arts Center. New
London, CT
Presenters: Aaron Bare, Chief Marketing Officer, Etix; Maddie
Snider, Marketing Services Manager, Etix
46th National Conference & Theatre Tour July 2022 INLEAGUE | PAGE 13