Page 20 - Spring 2020 Digital inLEAGUE Volume 43 Number 02
P. 20

Whether you have established a list of selected
        architects to consider for your project or you are          Case Study: Civic Theatre of Allentown
        issuing a public advertisement, you will need to
        decide on a process by which you can gather                 Civic Theatre of Allentown’s historic Nineteenth
        information on qualifications, experience, design           Street Theatre building was constructed in 1928
        philosophy, proposed services and fees, and other           as a 1,000-seat silent movie house. Now a 484-
        relevant information that will help in your selection of    seat venue and centerpiece of Allentown’s West
        the architecture firm and its consultant team. If you       End Theatre District, it screens first-run films, hosts
        are unsure of the specific qualifications of a pool of      locally produced live theatrical productions,
        architects, you might issue a Request for Qualifications    and runs a robust education program. One of
        (RFQ) to gather as much information about the teams         only two historic theatres operating in Allentown,
        as possible. RFQs, in general, do not include a request     Civic Theatre is a neighborhood landmark and
        for fees related to specific services that would be         important cultural and educational facility.
        provided for your project. A Request for Proposal (RFP),    The comprehensive renovation of the Nineteenth
        usually includes requirements for specific services and     Street Theatre building was designed to increase
        fees related to a project. An RFP can include all the       production capacity, enhance programming,
        information contained within an RFQ if you do not           provide greater patron access, and expand
        need to whittle down the initial list of architects to a    educational opportunities in a manner that
        manageable number. A short list of architects can           reflects the values of a rapidly changing urban
        be made following either submission, and you might          community. Theatre management and Mills +
        decide to interview all or some of the architects to get    Schnoering Architects, LLC, began by preparing
        a good feel for who might be working on your project.       a master plan for the full renovation, restoration,
        No matter which process you choose, RFQ or RFP, it is       and expansion of the Civic Theatre complex,
        important to remember several things:
        •  RFQs and RFPs should be issued as formal
            documents. Never issue verbal requests for
            information.
        •  Ask for detailed information on how the design
                                        (Continued on page 20.)














               CUSTOM STAGING                                         Civic Theatre, Allentown, PA auditorium before renovation | Photo courtesy Mills + Schnoering Architects


                     EQUIPMENT
















                 Portable Platforms · Seating Risers
                          Acoustical Shells
                       www.stagingconcepts.com                          Civic Theatre, Allentown, PA lobby before renovation | Photo courtesy Mills + Schnoering Architects
                             763.533.2094


        PAGE 18  |  INLEAGUE      League of Historic American Theatres
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