Page 20 - Spring 2020 Digital inLEAGUE Volume 43 Number 02
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Whether you have established a list of selected
architects to consider for your project or you are Case Study: Civic Theatre of Allentown
issuing a public advertisement, you will need to
decide on a process by which you can gather Civic Theatre of Allentown’s historic Nineteenth
information on qualifications, experience, design Street Theatre building was constructed in 1928
philosophy, proposed services and fees, and other as a 1,000-seat silent movie house. Now a 484-
relevant information that will help in your selection of seat venue and centerpiece of Allentown’s West
the architecture firm and its consultant team. If you End Theatre District, it screens first-run films, hosts
are unsure of the specific qualifications of a pool of locally produced live theatrical productions,
architects, you might issue a Request for Qualifications and runs a robust education program. One of
(RFQ) to gather as much information about the teams only two historic theatres operating in Allentown,
as possible. RFQs, in general, do not include a request Civic Theatre is a neighborhood landmark and
for fees related to specific services that would be important cultural and educational facility.
provided for your project. A Request for Proposal (RFP), The comprehensive renovation of the Nineteenth
usually includes requirements for specific services and Street Theatre building was designed to increase
fees related to a project. An RFP can include all the production capacity, enhance programming,
information contained within an RFQ if you do not provide greater patron access, and expand
need to whittle down the initial list of architects to a educational opportunities in a manner that
manageable number. A short list of architects can reflects the values of a rapidly changing urban
be made following either submission, and you might community. Theatre management and Mills +
decide to interview all or some of the architects to get Schnoering Architects, LLC, began by preparing
a good feel for who might be working on your project. a master plan for the full renovation, restoration,
No matter which process you choose, RFQ or RFP, it is and expansion of the Civic Theatre complex,
important to remember several things:
• RFQs and RFPs should be issued as formal
documents. Never issue verbal requests for
information.
• Ask for detailed information on how the design
(Continued on page 20.)
CUSTOM STAGING Civic Theatre, Allentown, PA auditorium before renovation | Photo courtesy Mills + Schnoering Architects
EQUIPMENT
Portable Platforms · Seating Risers
Acoustical Shells
www.stagingconcepts.com Civic Theatre, Allentown, PA lobby before renovation | Photo courtesy Mills + Schnoering Architects
763.533.2094
PAGE 18 | INLEAGUE League of Historic American Theatres