Page 36 - Minutes of meeting

Together with the website, we will establish stand alone #BrilliantBarrow
accounts on social media platforms. This will be key to engagement in the
coming months.

Hatch Regeneris are also carrying out sentiment analysis across social media
get a better understanding of perceptions of the area and get a feel for local
concerns. This again will help us to understand local feeling and will shape
our future engagement.

Revised approach

Once website approved and ready to launch we will use social media to
promote and signpost residents to engagement activities. We will want all
partners to cascade this through their media channels and ensure as much
coverage of the engagement activity as possible.

We will continue to signpost to #MyTown portal, but also enable comments
directly back to the Council through a dedicated email address:
BrilliantBarrow@barrowbc.gov.uk

The website will host emerging trends and help residents engage with the
deal. It will also give us a clear and transparent platform to provide updates
on our proposals as they develop. This will be important to build
understanding and momentum as we get closer to submitting our bid, and will
also give us a longer term platform to report on progress once successful.

It is envisaged that specific engagement with stakeholders will be carried out
through emerging platforms such as Zoom, Houseparty and Slido. We will
also use the #BrilliantBarrow Facebook account, using live streaming
discussions and Q&A sessions. One example could be interactive sessions
with proposal sponsors broadcasting lightning pitches and then taking
questions live on air. Local radio and other media outlets will also be utilised.

A further opportunity is afforded by the network of community resilience
support hubs, which are being established across the Borough. In order to
assist those shielding and self isolating a number of food distribution points
have been established and will be managed in ward groups. This will give us
the opportunity to test the ward specific suggestions with community groups
and leaders, in the areas where thy have been suggested. This will provide a
better quality of engagement and will help localise engagement on specific
issues.

We clearly need to be mindful of the current situation, and our approach will
need to be flexible and scalable. We feel that, in time, a focus on the future
and what we can do to rebuild our community and business resilience will be
incredibly important but the timing is important. We feel the approach outlined
above will enable us to engage our residents in positive dialogue about the