Page 3 - E - MODUL EKONOMI KREATIF
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DAFTAR ISI
KATA PENGANTAR................................................................................................................................... 2
DAFTAR ISI ............................................................................................................................................... 3
BAB I ........................................................................................................................................................ 7
KONSEP DAN KONTEKS EKONOMI KREATIF ............................................................................................ 7
PENDAHULUAN ................................................................................................................................... 7
PENGERTIAN EKONOMI KREATIF DAN INDUSTRI KREATIF ................................................................. 8
KAITAN EKONOMI KREATIF DENGAN INDUSTRI KREATIF ................................................................... 9
MODEL PENGEMBANGAN EKONOMI KREATIF ................................................................................... 9
SUB SEKTOR INDUSTRI KREATIFITAS DALAM BIDANG KULINER ....................................................... 10
STUDI KASUS ..................................................................................................................................... 12
KESIMPULAN ..................................................................................................................................... 14
BAB II ..................................................................................................................................................... 16
MODAL DASAR DAN AKTOR PENGGERAK EKONOMI KREATIF ............................................................. 16
PENDAHULUAN ............................................................................................................................. 16
MODAL DASAR EKONOMI KREATIF ............................................................................................... 16
KOMPONEN INTI DAN PENDUKUNG EKONOMI KREATIF ............................................................. 22
AKTOR PENGGERAK EKONOMI KREATIF ....................................................................................... 23
PERAN AKTOR EKONOMI KREATIF ................................................................................................ 26
PENDORONG (DRIVERS) PERLUASAN EKONOMI KREATIF ............................................................ 28
KREATIVITAS DALAM KINERJA BISNIS ........................................................................................... 29
STUDI KASUS ................................................................................................................................. 31
KESIMPULAN ................................................................................................................................. 34
BAB III .................................................................................................................................................... 35
RANTAI NILAI DAN MODEL PENCIPTAAN NILAI TAMBAH EKONOMI KREATIF ..................................... 35
PENDAHULUAN……………………………………………………………………………………………………………………………….35
RANTAI NILAI(VALUE CHAIN)……………………………………………………………………………………………………………35
SRTATEGI PENCIPTAAN RANTAI NILAI………………………………………………………………………………………………38
MODEL-MODEL PENCIPTAAN NILAI TAMBAH DALAM EKONOMI KREATIF……………………………………….41
RANTAI NILAI (VALUE CHAIN)INDUSTRI KREATIF………………………………………………………………………………51
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