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KONDISI DAN FAKTOR – FAKTOR PEMBENTUK KARAKTER KREATIF DAN INOVATIF ............................ 88
PENDAHULUAN……………………………………………………………………………………………………………………………….88
KONDISI PENTING KRETIVITAS…………………………………………………………………………………………………………88
KARAKTERISITIK KREATIVITAS YANG TIDAK SELALU MUNCUL……………………………………….…………………91
FAKTOR PEMBENTUK KARAKTER KREATIF DAN INOVATIF………………………………………..………………………94
STUDI KASUS……………………………………………………………………………………………………….………..…………………94
KESIMPULAN……………………………………………………………………………………………………………………..…………….96
BAB VII ................................................................................................................................................... 97
MANAJEMEN KREATIVITAS ................................................................................................................... 97
PENDAHULUAN…………………………………………………………………………………………………………………….…………97
PENGERTIAN MANAJEMEN KREATIVITAS…………………………………………………………………………………..…….98
MENGELOLA KREATIVITAS INDIVIDU DAN ORGANISASI…………………………………………………………………101
EKONOMI IMAJINATIF……………………………………………………………………………………………………………………104
PRINSIP – PRINSIP MANAJEMEN KREATIVITAS……………………………………………………………………………….104
KAIDAH – KAIDAH MERAIH SUKSES (RULES FOR SUCCES)……………………………………………………………...108
STUDI KASUS………………………………………………………………………………………………………………………………….111
KESIMPULAN……………………………………………………………………………………………….………………………………..113
BAB VIII ................................................................................................................................................ 114
MENGELOLA IDE DAN GAGASAN ........................................................................................................ 114
PENDAHULUAN……………………………………………………………………………………………………………….…………… 114
MENGEMBANGKAN IDE DAN GAGASAN…………………………………………………………………….………………… 114
MENGELOLA IDE MENJADI PELUANG…………………………………………………………………………………………...116
CARA MENCIPTAKAN PELUANG…………………………………...…………………………………………………………….. 120
STUDI KASUS……………………………………………………………………………………………………..………………………..121
KESIMPULAN………………………………………………………………………………………………………..……………..………..123
BAB IX .................................................................................................................................................. 124
KEKAYAAN INTELEKTUAL .................................................................................................................... 124
PENDAHULUAN…………………………………………………………………………………………………………….……………… 124
KONSEP KEKAYAAN INTELEKTUAL…………………………………………………………………………….…………………..124
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