Page 28 - The Dental Entrepreneur

The Dental Entrepreneur
profit margins easily in the 25% + range. These are gigantic returns in today’s financial
marketplace and this tsunami of money will continue to flow until this cycle runs its course.

The day of hanging up your shingle at random are long gone. A new practice must approach
the marketplace much like any corporate venture. Analyze the market, analyze the
competition, choose a killer location and execute a carefully crafted plan.

Dentist Per Population Ratio

There has been a long held belief that a dentist to population ratio of 1 per 2000 to 2500
population is a sweet spot that is becoming fairly difficult to find. In a metropolitan area or
slightly outside of that ,a ratio of 1 to 1500- to 2000 is acceptable. It is vitally important to
avoid densely overpopulated areas. The area that you are looking for is where the initial ratio
looks positive and the competition is thin. If a ratio looks acceptable then lets dig deeper into
demographics.

How Do You Find Demographic Data For A Community?

There are two companies that have emerged to provide very specialized detailed
demographic information for a potential community or dental practice site.

Dentagraphics.com

Dentagrapahics.com has a comprehensive suite of tools that will assist you in the analysis of a
potential practice location.

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