Page 87 - The Dental Entrepreneur

The Dental Entrepreneur

5. Exit Interviews

Another one here that causes a lot of discomfort amongst dentists, hence they wont do it
hence another huge tactical advantage for you . Dentists should contact every patient who
requests a records transfer to ask if they would meet with you or at least talk to you on the
phone about why they are leaving. Finding out what is going wrong in your practice is painful
but invaluable. It is usually something that you have absolutely no clue about.

I think the effectiveness of the Fantastic Five is how they are PERCIEVED by the patient. The
patient responds very positively to these because they are VALUE PROPOSITIONS. And they
hit their value buttons and as I have stated before, people don’t shop for healthcare entirely on
price, they are specifically looking for value.

Branding

Branding is one of the most crucial exercises in the start-up or even renaming of an existing
practice. I have an exact protocol that saves tens of thousands of dollars on Google
advertising by achieving stellar organic positioning using a few simple tactics.

Local Search/Organic Brand

1.Egocentric

Lexington Ky Dentist Larkin Family Dentistry

2. Generic

Lexington Ky Dentist Quality Family Dentistry

3. Geocentric

Lexington Ky Dentist Firebrook Family Dentistry

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