Page 88 - The Dental Entrepreneur

The Dental Entrepreneur

Egocentric

+
-

1. Will not be found in local search.
2. In Google search, has to be typed
exactly
3. Restricts future partnerships
4. Can be a significant issue upon sale

Generic

+ -

1. Good for multiple locations 1. May not be found in local search
2. No problem with future problems 2. In Google search, has to be typed
3. Potential multiplier if strong brand exactly
3. Must be super careful with trademarks

Geocentric

+ -

1. VERY search friendly 1. Site specific – not conducive to
2. Not a problem with future problems multiple locations.
3. Top of mind brand recognition in your
neighborhood

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