Page 93 - The Dental Entrepreneur

The Dental Entrepreneur

Facebook Live

Facebook live is to me, the go to space. Going back to my appreciation for the power of the
visual, the video is one step above the image. I think there is initially a little confusion that this
feature is for scheduled events or that you require an audience. I like to look at it as
Facebook’s version of Youtube. The video is archived on your timeline regardless if you have
any live participants or not. The greatest power of this It comes with your ability to “boost your
post”. Not just your personal network. You can jump into Facebook ads manager and pick a
hyper demographic to share the video with. It is very inexpensive to utilize at this time. I would
also keep this brief, fun, and informative. Not an over thought boring formal education
endeavor.

Facebook Advertising

Facebook advertising has from the beginning, been the powerhouse of the Facebook platform.
It has also been the most misunderstood and under utilized strategy by dentists. You first need
to setup a Facebook ads manager account with a credit card on file. From their you can create
your campaign based on your individual needs. and specifications. It is extremely inexpensive.
The target market choices are numerous and knowing who your potential responsive
audience is critical.

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