Page 94 - The Dental Entrepreneur
P. 94
The Dental Entrepreneur
Target Marketing
The target market in healthcare is the same as for many consumer demographics. It is female.
Depending on the particular wellness issue, the age range could be wide. I did a podcast
where I described a Facebook campaign with a 100% click through guarantee. Here it is. It
promotes CAMBRA
Every prospective mother, mother and grandmother will click thru here. Everyone has care and
concern for babies, without exception. I would click to a landing page with a video and a brief
2 minute description of CAMBRA. There are countless variations of this that can be used to
target all of the oral systemic demographic groups, heart disease, diabetes etc.
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