Page 99 - The Dental Entrepreneur

The Dental Entrepreneur

•Google
•Bing
•Yahoo
•Yelp

It is estimated that 20% of these directories have incorrect information about you and
conflicting information gives Google heartburn and it affects your SEO. A great new strategy
that I have developed involves contacting the data compliers directly and make sure they have
your current and correct info. The two major players here are InfoUSA and Axiom. The web
sites are aboutherdata.com and expressdatausa.com

New Resident Mailings

One of the best returns on investment involves new resident mailers. Here is a hyper
demographic group that most all are looking for a new dentist. It is an awesome list. This was
one of my secret weapons pre internet. It is very effective. A nice introductory letter with picture
of you and your staff. A word or two on your service philosophy, convenient hours. Anything on
why they should consider you. You can get this list from InfoUSA or use a turnkey service like
Smartpractice.

Office Newsletter

Office newsletters are another old school offline technique that still has value. People will read
information of local interest. Don’t make it too lengthy because it becomes too much of a

project and you will not follow through. Try to develop the content yourself because people can
tell the canned solutions and those make it to the round file pretty quickly. Mailings are done
quarterly to your patient base and also a radios mailing around your office. This is an old real
estate technique called farming. Draw a 2 or 3 mile radius around your office and get that list.
Keeping your name and practice in front of the people most likely to use your services
because of convenience is a common sense move. Stoneybrook Publishing is a leader here.

Same Day Dentistry

The term same day dentistry is a term you see a lot in literature today. It is not a marketing
technique exactly but it results in a substantial increase in income so I will classify it as such.
It is cultural in nature in that all of your staff must understand the purpose of it and they must
get on board because they are the drivers here. What it is the willingness to work in extra
procedures when an opportunity presents itself. Let say that a patient cancels and a person is
in hygiene that needs a crown. A staff member tells the hygiene patient that if they want they
can have that done today. It requires a little attentiveness on everyone's part to be looking

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