Page 83 - The Dental Entrepreneur
P. 83
The Dental Entrepreneur
Your Marketing Plan
•Should be written
•Must include all team members and ideally led by one
•The doctor provides the vision, training, and development of the staff members
•You must have accountability and metrics in place to monitor efforts and success
Marketing Practice Monitors
•New patients per month
•Cash value of new patient
•Recall percentage
•Case acceptance ratio
•Cost of new patient acquisition
Overall Goals
•Attract new patients
•Reactivate old patients
•Create ongoing referrals
•Get current patients to choose more services
How Much Should I Spend on Marketing?
3-5 % of total collections
How Are These Dollars Allocated
Internal Marketing 30%
External Marketing 70% (Internet should be 90% of this budgeted amount)
From Trust To Yes
Your overall goals of your marketing team is for your patients to experience the “wow” factor.
You must find something unique about each patient that you can acknowledge with them in
future conversations. You must begin the process of a long term relationship that builds from
trust to yes.
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