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          assets as a measure of management's efficient use of assets, they are even more interested in the return the
          company earns on each dollar of stockholders' equity. The formula for return on average common stockholders'
          equity if no preferred stock is outstanding is:

                                                                Net income
              Return onaveragecommon stockholders'equity=
                                                      Averagecommon stockholders'equity
            When a company has preferred stock outstanding, the numerator of this ratio becomes net income minus the
          annual preferred dividends, and the denominator becomes the average book value of common stock. As described
          in Chapter 12, the book value of common stock is equal to total stockholders' equity minus (1) the liquidation value

          (usually equal to par value) of preferred stock and (2) any dividends in arrears on cumulative preferred stock. Thus,
          the formula becomes:
                                                      Net income−Preferredstock dividends
              Return onaveragecommon stockholders'equity=
                                                       Average book value of commonstock
            Synotech has preferred stock outstanding. The ratios for the company follow. Total common stockholders'
          equity on 2009 January 1, was USD 1,697.4 million. Preferred dividends were USD 25.7 million in 2010 and USD
          25.9 million in 2009.

          (USD millions)               2010   2009   Amount of
                                                     increase or
                                                     (decrease)
          Net income – Preferred stock dividends  $ 736.3 $ 180.5 $ 555.8
          (a)
          Total common stockholders' equity (book
          value of common stock):*
            January 1                  $1,531.5 $1,697.4 $(165.9)
            December 31                1,969.6 1,531.5 438.1
              Total (b)                $3,501.1 $3,228.9 $ 272.2
          Average common stockholders' equity:   $1,750.6 $1,614.5
          (c) (b/2 = c)
          Return on common stockholders' equity  42.06% 11.18%
          (a/c)
            *Total stockholders' equity – par value of preferred stock
            The stockholders would regard the increase in the ratio from 11.18 per cent to 42.06 per cent favorably. This
          ratio indicates that for each dollar of capital invested by a common stockholder, the company earned approximately
          42 cents in 2010.


                                              An accounting perspective:


                                                    Business insight


                 Sometimes,   two   companies   have   the   same   return   on   assets   but   have   different   returns   on
                 stockholders' equity, as shown here:

                               Company 1Company 2
          Return on assets     12.0%    12.0%
          Return on stockholders'   6.4  8.0
          equity

                 The difference of 1.6 per cent in Company 2's favor is the result of Company 2's use of borrowed
                 funds, particularly long-term debt, in its capital structure. Use of these funds (or preferred stock



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