Page 157 - Keys To Community College Success

KEY 5.6 Underlining and taking marginal notes help you master content.

How does target marketing and market segmentation help companies sell product?

Definitions

GM eg

GM makes
cars for diff.
How do companies identify market segments? market segments

Reading and Information Literacy

What effect does geography have on segmentation strategies?
Buying decisions
influenced by where
people live

— good eg –
selling parkas in Minnesota
Thought
Geographical variables change
with the seasons

Source: Ronald J. Ebert and Ricky W. Griffin, Business Essentials, 5th ed., © 2005. Printed and electronically reproduced by permission of Pearson Education, Inc.,
Upper Saddle River, NJ.

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