Page 105 - Towards A Sustainable Future , Phase 3 2025, E-Book_Neat

Objectives Good Environmental Practices
This report seeks to develop and implement actionable LYNK Fragrances is making significant strides in promoting
solutions aimed at significantly reducing Lynk Fragrances' environmental sustainability through its innovative packaging
carbon footprint without compromising its operational reuse program. This initiative encourages customers to
standards or product quality. At the core of this initiative is the return their used bottles and packaging to LYNK Fragrances,
optimisation of the energy-intensive candle-making process. offering a $1 offset for each item brought back. This not only
incentivises customers to engage in eco-friendly practices but
This crucial step involves streamlining production procedures also plays a crucial role in reducing waste, contributing to a
and integrating advanced equipment, such as high-capacity more sustainable future.
wax melters. These upgrades are designed to reduce
electricity consumption, improve workflow efficiency, and
minimise waste. By adopting these energy-efficient practices,
Lynk Fragrances can lower its operational energy usage while
maintaining the premium quality of its hand-poured candles.

This strategy not only ensures environmental benefits but
also enhances overall productivity, reinforcing the company's
reputation for excellence, innovation, and its commitment
to sustainability. Beyond internal operational improvements,
this report delves into the broader implications of these eco-
solutions within Singapore's fragrance and candle-making
industry. A key objective is to evaluate how adopting similar
energy-efficient measures could impact small and medium
enterprises (SMEs) operating in the sector. SMEs, which
make up a significant portion of the local market, stand to
benefit significantly from the implementation of sustainable
practices. The study explores the potential carbon savings Figure 2: Bottles collected from customers for recycling
that could be realised if these measures were scaled industry-
wide, emphasising the role of innovation and collaboration Once the returned items are collected, LYNK Fragrances
in fostering collective progress. Integrating energy-saving ensures they are thoroughly sterilised before being resold.
equipment could lead to reductions of thousands of tons of This transparent process reassures customers about the safety
greenhouse gas emissions annually, making a measurable and quality of the reused packaging. By clearly communicating
contribution to Singapore's ambitious sustainability targets. that these items have been reused, LYNK Fragrances maintains
trust and transparency with its customers. Additionally, these
The economic implications of energy optimisation highlight sterilised items are sold separately, allowing customers to
the potential for cost savings. Businesses that reduce energy make informed choices about their purchases.
consumption not only lower their expenses but also gain Other than that, Lynk also tried its best to reuse any materials
a competitive edge in a market increasingly driven by eco- that the suppliers shipped. For instance, when the suppliers
conscious consumer preferences. ship the items to Lynk, they reuse the boxes by shredding them
into packaging materials when shipping their merchandise to
customers. It would also shred old papers and use them as
packing materials to protect its products from damage when
shipping to customers.

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