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Student's Reflection Participating in this eco-
Participating in LYNK Fragrances' sustainability competition has been
an advantageous and enriching
sustainability challenge has experience. Working closely with
been an incredibly enriching and Lynk Fragrances provided valuable
educational experience. Through insight into how businesses can
this initiative, I had the opportunity effectively balance sustainability
to provide sustainable solutions and with the production of high-
learn deeply about environmentally quality products. One of the most
conscious practices. Although impressive aspects of their
we faced budget constraints that operations is their use of RSPO-
prevented us from completing our certified palm wax and coconut oil.
prototype, the journey taught us These sustainable ingredients not
valuable lessons about innovation only contribute to environmental
and resourcefulness. We ended protection but also enhance the
up purchasing a similar product health benefits of their products.
with lower electrical usage and
Muhammad Yaasien higher efficiency, highlighting Bobby Lee Yi Loong Witnessing the positive impact of
Higher Nitec in Retail & the importance of adaptability Higher Nitec in Retail & these practices was truly inspiring
Online Business and practical decision-making in Online Business and highlighted how even small
ITE College Central sustainable development. ITE College Central businesses can make meaningful
contributions to sustainability.
Additionally, I gained insights into LYNK Fragrances' current One of my biggest takeaways from this experience has been
sustainable practices, such as their program for reusing the scalability of eco-solutions. For instance, Lynk Fragrances'
products returned by customers. This initiative not only decision to streamline its candle-making process to reduce
reduces waste but also promotes a culture of recycling and energy consumption not only lowered their carbon emissions
reuse, aligning perfectly with the principles of sustainability. but also demonstrated how similar practices could benefit
Witnessing how LYNK Fragrances ensures that returned items other small and medium enterprises (SMEs) across Singapore.
are thoroughly sterilised and resold reassures customers The potential sector-wide impact of such initiatives, such as
about the safety and quality of the reused packaging. The saving thousands of tons of CO2 annually, was a powerful
transparency maintained by clearly communicating that these motivator for me. It reinforced the idea that innovation in
items have been reused builds trust and reinforces their sustainability can drive significant change on a broader scale.
commitment to sustainability.
Additionally, this journey has been a profound learning
Furthermore, I learned about their use of FSC-certified experience in teamwork and problem-solving. Collaborating
paper bags for packaging in 2024, which ensures that the with my team to draft the report and present our ideas taught
paper products come from responsibly managed forests, me the importance of clear and persuasive communication
providing environmental, social, and economic benefits. This when proposing solutions. Reflecting on our achievements,
choice reflects LYNK Fragrances' dedication to reducing its I feel a deep sense of pride and excitement for the positive
environmental footprint and supporting sustainable forestry changes we have inspired. This competition has strengthened
practices. my passion for sustainability and my belief in the power of
The sustainability challenge also offered me a broader small actions to create a substantial impact.
perspective on the importance of corporate responsibility and
the positive impact businesses can have on the environment. It This sustainability project has profoundly enhanced my
underscored the role of consumers in supporting eco-friendly understanding of the pivotal role sustainability plays in shaping
practices and how companies can educate and engage their the future of small and medium enterprises (SMEs), not only
customers in sustainability efforts. in Singapore but also on a global scale. It has underscored the
significant influence that SMEs can exert on environmental
Overall, I believe LYNK Fragrances' sustainability challenge outcomes by making thoughtful operational choices. SMEs,
has profoundly impacted my understanding of sustainable often constrained by resources, have immense potential to
practices and the role of innovation in achieving environmental create meaningful environmental impact through sustainable
goals. This experience has inspired me to continue supporting practices, and this project has brought this realisation to the
and implementing eco-friendly measures in both personal forefront for me
and professional capacities.
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