Page 117 - Towards A Sustainable Future , Phase 3 2025, E-Book_Neat

Mamoru Marketing Pte Ltd

Introduction
Mamoru Marketing Pte Ltd, established in 2002, is an SME that
distributes Ecom brand products in Singapore. The company
consists of 6 employees and primarily distributes the ECOM
brand of purification and disinfection products designed to
improve air quality and eliminate harmful contaminants. The
company also distributes ECOM 030+ air purifiers, which are
marketed as medical-grade air purifiers that use chlorine
dioxide (CIO2) technology to eliminate pollutants, bacteria,
and odour.

Figure 2. Mamoru's Flagship Air Purifier ECOM 030+

Figure 1. Mamoru Marketing Product Range
Mamoru serves a diverse range of industries, including
healthcare, food & beverage, entertainment and retail. The
air purifiers used in these industries are under extremely high
usage. They run continuously, 24 hours a day, to maintain
clean air quality. This puts a strain on the purifiers, leading
to the likelihood of needing replacement over time. As a
result, the company experiences frequent repeat orders from Figure 3. Non-functional air purifier awaiting disposal
customers replacing malfunctioning units.
Environmental Review
To ensure quality customer service and minimal disruption, Mamoru, as an SME, employs a standard linear business
the company has a trade-in policy to exchange its non- model which offers advantages in simplicity and efficiency.
functioning air purifiers for new, fully operational units. The This approach has enabled them to maximise profits due to a
trade-in value may offset some of the replacement costs for lean shop floor and workforce.
the customer and minimise disruption. Mamoru collects the The team investigated the disposal of ECOM 030 purifiers. The
used air purifiers for proper disposal by a licensed waste team analysed the data for malfunction units identified for the
management company. This helps ensure environmentally month that were disposed of. The study showed an average of
safe handling of hazardous materials. 9 purifiers disposed of each month.

115