Page 11 - Demo
P. 11
6created one style of light, slightly-hopped lager.18 The United States beer revival was a reintroduction of existing styles in pursuit of better beer.The United States beer revival is often attributed to two brewers: Fritz Maytag purchasing the faltering, iconic Anchor Brewing Company in 1965 in San Francisco, California and Jack McAuliffe opening the first microbrewery, New Albion Brewing, in 1976 in Sonoma, California. These brewers set a pattern for other craft breweries to be small, independent, and traditional, and they created a legacy of brewers helping one another. Other pioneers of the brewing revival are the many homebrewers, writers, and lawmakers who helped create the culture of craft beer.Anchor Brewery was the only brewery still making steam beer, a unique California style that uses lager yeast at warm temperatures, which creates a uniquely flavored, amber colored,and highly-carbonated beer. Most other breweries in the U.S. made lightly flavored, lightly colored, and lightly carbonated lagers such as Budweiser. Anchor had been open since 1896, but was barely operational in the mid-1960s and was about to be closed when Maytag bought the historic San Francisco brewery.19 Though Maytag had no previous brewing experience, he revitalized the brewery and slowly re-introduced beer styles that were not being brewed by other American breweries at that time.20Maytag deliberately focused on brewing in small batches, staying independent, and using traditional ingredients and techniques because, as he said, %u201c[w]e had a feeling that we had a better mousetrap and the world would lead a path to its door.%u201d21 Part of that mousetrap was the decision to bottle Anchor Steam in 1971, allowing it to be tasted by curious beer drinkers further afield than the bars and restaurants in the Bay Area.22 Unlike the sterile, impersonal factories of large breweries, Maytag welcomed visitors to tour the brewery and to %u201ctalk shop.%u201d He created a