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SERVICE SYSTEMS DESIGN
At the Service Systems Design Master’s
education, students learn how to plan and
organise people, infrastructure, communication,
media and components of a service, in order
to improve its quality, the interaction between
service provider and customers, and the cus-
tomers’ experience.
Some of the people who pioneered service
design drive the education and it is uniquely
connected to vibrant communities of entrepre-
neurs and social innovators in Denmark and
abroad. Graduates from Service Systems Design
work for companies such as Danske Bank, Bang
& Olufsen, Roche, Fujitsu, Novo Nordisk and they
help public organizations such as the Danish Tax
Authority, Copenhagen Police, and Copenhagen
Healthtech Cluster to provide better and more
impactful services.
Project Example
Supporting the activation of common spaces: a shift by co-designing a set of urban experiments with the goal of
from consumers to co-producers of urban public spaces sparking debate on matters of concern, questioning the sta-
This thesis explores the concept of common spaces which tus quo and fostering citizen participation.
are presented as spaces to encourage citizens’ everyday
encounters; as spaces which demand new forms of gov- Students: Tania Cearreta Innocenti, Giulia D’Ettole, Drude
ernance; as spaces that promote different forms of social Emilie Holm Ehn
relations. In this regard, the role of designers in supporting Supervisors: Nicola Morelli
the activation, interaction, and maintenance of such spaces
is exemplified through a case study. Within this framework,
one specific community’s ecosystem has been supported

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