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URBAN DESIGN Project Example
Specialisation in Mobilities and Urban Studies Effects of Cycling Promotion in Vienna on the Mode
The Master’s education in Urban Design with specialisa- Choice Behaviour of Potential Public Transport Users
tion in Mobilities & Urban Studies approaches mobilities This project investigated mode choice behaviour in Vi-
as more than simply movement and it offers a new inno- enna (Austria). The project focussed on whether cycling
vative and cross-disciplinary mobility-profession based promotion in a city with high shares of public transport
on the new mobilities turn. The specialisation in Mobil- and walking and a mobility culture based on public
ities & Urban studies integrates the diverse challenges transport increases the share of sustainable mobility, or
that are related to an increasing physical mobility (traffic whether it mostly leads to a shift between such modes
and transportation by car, plane or train alike), increased and how people give meaning to their mode choice
use of virtual mobility (mobile phones and smart trans- behaviour and its change. Findings showed that most
port systems), increasing social mobility (tourism and bicycle users were using other sustainable modes before
migration) and environmentally friendly and sustainable they took up cycling.
modes of transportation (e.g. bicycle cultures or bike
lanes in Copenhagen). Students: Martin Rauhofer
Supervisors: Anette Jerup Jørgensen

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