Page 378 - aREA ix eXHIBITS

RANGE OF VARIABLES

VARIABLE RANGE
1. Visual elements May include the following:
1.1. Colors
1.2. Composition
1.3. Proportion
1.4. Balance
1.5. Framing
1.6. Line
1.7. Texture
1.8. Shape
1.9. Form
1.10. Tone
1.11. Scale
1.12. Movement or animation
1.13. Fonts/typography:
1.13.1. Typeface
1.13.2. Type style
1.13.3. Point/ font size
1.13.4. Tracking
1.13.5. Leading
1.13.6. Kerning

2. media May include:
2.1. Drawings
2.2. Photographs
2.3. Digital images
2.4. Illustrations
2.5. Videos

3. Relevant personnel May include the following:
3.1. Creative/art director
3.2. Technical director
3.3. Designers
3.4. Developers/programmers
3.5. Copywriters/editors
3.6. Heads of department
3.7. User/audience/client

4. clickable links May include:
4.1. Buttons
4.2. Images
4.3. Interactive text

5. User experience 5.1. Web Page
media 5.2. Interactive directory
5.3. Interactive menus (resto, banks)
5.4. CD- or DVD menus

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TR - Visual Graphic Design NC III (Version 01) Amended February 27, 2018