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UNIT TITLE : DEVELOP DESIGNS FOR PRODUCT PACKAGING
UNIT CODE : ICT216317
UNIT DESCRIPTOR : This unit covers the knowledge, skills and attitude required to
incorporate the principles of visual design and communication
into the development of designs for product packaging.

ELEMENT PERFORMANCE CRITERIA REQUIRED REQUIRED
Italicized terms are elaborated in the KNOWLEDGE SKILLS
Range of Variables
1. Receive and 1.1. Instructions & specifications to 1.1. Verbal 1.1. Computer
interpret the develop the product packaging communication application
product are read & analyzed based on 1.2. Written skills
packaging the design brief communication 1.2. Computer/
design brief 1.2. Proposed packaging design is 1.3. Intellectual property application
established and clarified from 1.4. Elements of design troubleshooting
the relevant personnel to 1.5. Principles of design skills
inform design decisions. 1.6. Form follows 1.3. Critical thinking
1.3. Specifications, parameters or function 1.4. Analytical skills
constraints are identified based 1.7. Practicing 3Rs –
on the design brief. Reduce, Re-use,
1.4. Information are sourced and Recycle/recover and
evaluated pertinent to design environmental
brief. policies.
1.5. Current and emerging 1.8. Trends
packaging trends and ideas are
considered pertinent to the
design brief.
1.6. Nature of the customer, the
product, and how the product
will be displayed and be
distributed are examined
pertinent to the brief.
1.7. Key sustainability issues are
evaluated for incorporation into
design.
1.8. Ideas for technical, creative
and budgetary implications are
reflected appropriate to the
requirements.
1.9. Regulatory requirements that
affect packaging design are
considered based on the
requirements of the design
brief.
2. Develop 2.1. References to support the 2.1. Verbal 2.1. Artistic and
design design process are identified communication creative skills
concepts for appropriate to the design brief. 2.2. Written 2.2. Computer
specific 2.2. Design ideas are explored communication application
product using isometric and 2.3. Intellectual property skills
packaging orthographic methods. 2.4. Elements of design 2.3. Computer/
2.3. Design ideas of the package 2.5. Principles of design application
are generated based on form 2.6. Spatial reasoning troubleshooting
and function of the product. 2.7. Behavioral Science skills
2.4. Packaging and color printing 2.8. Form follows 2.4. Critical thinking

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TR - Visual Graphic Design NC III (Version 01) Amended February 27, 2018