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UNIT TITLE : DESIGN BOOTH AND PRODUCT WINDOW / DISPLAY
UNIT CODE : ICT216318
UNIT DESCRIPTOR : This unit covers the knowledge, skills and attitude required to
incorporate the principles of visual design and communication into
the design and production of booth and product window displays.
PERFORMANCE CRITERIA REQUIRED REQUIRED
ELEMENT Italicized terms are elaborated in the
Range of Variables KNOWLEDGE SKILLS
1. Receive and 1.1. Instructions & specifications 1.1. Verbal 1.1. Communication
interpret the to develop the booth & communication skills
booth & product window /display 1.2. Written 1.2. Computer
product design is read & analyzed communication application skills
window / based on the design brief. 1.3. Intellectual property 1.3. Computer/
display 1.2. Proposed booth & product 1.4. Anthropometrics application
design brief window/display design is 1.5. Ergonomics troubleshooting
established and clarified 1.6. Principles of design skills
from the relevant personnel 1.7. Elements of design 1.4. Critical thinking
to inform design decisions. 1.8. Drafting/Technical 1.5. Analytical skills
1.3. Specifications, parameters or drawing
constraints are identified 1.9. Crafting
based on the design brief. 1.10. Practicing 3Rs –
1.4. Information are sourced and Reduce, Re-use,
evaluated pertinent to design Recycle/recover
brief. and environmental
1.5. Required design ideas and policies.
solutions are assessed for 1.11. Trends
implications on budget,
timeline, technical feasibility
and suitability.
1.6. All relevant questions
essential to develop the
specific booth & product
window / display design is
discussed and liaised with
relevant personnel.
2. Develop 2.1. References to support the 2.1. Verbal 2.1. Artistic and
design design process are identified communication creative skills
concepts for appropriate to the design 2.2. Written 2.1.1. Drawing
specific booth brief. communication and
and product 2.2. Design ideas are explored 2.3. Intellectual property sketching
window / using isometric and 2.4. Elements of design 2.1.2. 3D design
display orthographic methods. 2.5. Principles of design techniques
2.3. Ideas for design concepts 2.6. Anthropometrics 2.2. Computer
are generated through 2.7. Ergonomics application skills
research and observation of 2.8. Form follows 2.3. Computer/
structures and window function application
displays. 2.9. Computer troubleshooting
2.4. Different design style options knowledge skills
are explored and sketched 2.10. Familiarity in 2.4. Critical thinking
based on the design different graphic 2.5. Analytical skills
parameters. applications 2.6. Holistic skills
2.5. Brand guidelines specified 2.11. Architecture and
in the design brief are Interior Design
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TR - Visual Graphic Design NC III (Version 01) Amended February 27, 2018

