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UNIT TITLE              :   DESIGN BOOTH AND PRODUCT WINDOW / DISPLAY
                    UNIT CODE              :   ICT216318
                    UNIT DESCRIPTOR :  This unit covers the knowledge, skills and attitude required to
                                           incorporate the principles of visual design and communication into
                                           the design and production of booth and product window displays.

                                     PERFORMANCE CRITERIA                REQUIRED              REQUIRED
                   ELEMENT        Italicized terms are elaborated in the
                                          Range of Variables           KNOWLEDGE                 SKILLS
                 1.  Receive and   1.1. Instructions & specifications   1.1. Verbal         1.1. Communication
                   interpret the      to develop the booth &           communication            skills
                   booth &            product window /display      1.2. Written             1.2. Computer
                   product            design is read & analyzed        communication            application skills
                   window /           based on the design brief.   1.3. Intellectual property  1.3. Computer/
                   display        1.2. Proposed booth & product    1.4. Anthropometrics         application
                   design brief       window/display design is     1.5. Ergonomics              troubleshooting
                                      established and clarified    1.6. Principles of design    skills
                                      from the relevant personnel  1.7. Elements of design   1.4. Critical thinking
                                      to inform design decisions.   1.8. Drafting/Technical   1.5. Analytical skills
                                  1.3. Specifications, parameters or   drawing
                                      constraints are identified   1.9. Crafting
                                      based on the design brief.   1.10. Practicing 3Rs –
                                  1.4. Information are sourced and      Reduce, Re-use,
                                      evaluated pertinent to design     Recycle/recover
                                      brief.                            and environmental
                                  1.5. Required design ideas and        policies.
                                      solutions are assessed for   1.11. Trends
                                      implications on budget,
                                      timeline, technical feasibility
                                      and suitability.
                                  1.6. All relevant questions
                                      essential to develop the
                                      specific booth & product
                                      window / display design is
                                      discussed and liaised with
                                      relevant personnel.
                 2.  Develop      2.1. References to support the   2.1. Verbal              2.1. Artistic and
                   design             design process are identified    communication            creative skills
                   concepts for       appropriate to the design    2.2. Written                2.1.1. Drawing
                   specific booth     brief.                           communication                 and
                   and product    2.2. Design ideas are explored   2.3. Intellectual property        sketching
                   window /           using isometric and          2.4. Elements of design     2.1.2. 3D design
                   display            orthographic methods.        2.5. Principles of design         techniques
                                  2.3. Ideas for design concepts   2.6. Anthropometrics     2.2. Computer
                                      are generated through        2.7. Ergonomics              application skills
                                      research and observation of   2.8. Form follows       2.3. Computer/
                                      structures and window            function                 application
                                      displays.                    2.9. Computer                troubleshooting
                                  2.4. Different design style options   knowledge               skills
                                      are explored and sketched    2.10.  Familiarity in    2.4. Critical thinking
                                      based on the design                different graphic   2.5. Analytical skills
                                      parameters.                        applications       2.6. Holistic skills
                                  2.5. Brand guidelines specified   2.11.  Architecture and
                                      in the design brief are            Interior Design


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                    TR - Visual Graphic Design NC III    (Version 01)                             Amended February 27, 2018
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