Page 23 - ICG Full Business Plan

Company Growth Strategy
IronCreek’sprimarymarketsincludeCanadaandtheU.S.withoursecondarymarketsbeingWesternEurope,China,andJapan. The totalsizeofourcombinedmarketsrangebetween$11-20billioninannualrevenues. Ourgoalistocaptureupto3%ofthismarket. Thereisvery gooddemandinthismarketwithmostofthetrendsgrowingeachyearbyabout3%to7%. Thegrowthpoten alforIronCreekissubstan aland much larger than our current goals.
Internal expansion forms the basis of Iron Creek’s growth strategy. The Iron Creek Team has already developed a strong performance record with a number of large energy companies and government agencies. This gives rise to concrete growth poten al beyond current projects. Webelievethatinthelongterm,thelimi ngfactormaybegrowthcap al,notopportunity. Inordertokeepprojectslinedup,IronCreekwillform a focused sales team while also expanding Iron Creek’s number of strategic partners in order to cast a wide net for cleanup projects. We have already trained an opera ons crew capable of undertaking addi onal projects and training addi onal crews as we expand.
BrandrecognitionisimportanttoIronCreek. Itisourgoaltobuildposi vebrandrecogni onwithintheindustry. Whenpeoplethinkof Iron Creek, they will think of a company that is build on integrity and performance. When they have a project that needs a professional team to complete, they will call Iron Creek.
Technologydevelopmentwillcon nuetobeapriorityatIronCreek. Wearedriventostayaheadofthecompe onwithnewtechno- logy development. Our team has an excellent track record of taking new concepts all the way to commercial applica on.
Barriers to entry for a new environmental remedia on rm would include business startup costs, equipment build cost, support equipment costs, and marke ng costs. Iron Creek has already progressed past the majority of these costs and is now focused speci cally on marke ng. One thing that is evident is that a substan al change in energy prices around the world has the ability to a ect the enviornmental budgets of enery companies as well as companies their support companies. Iron Creek’s strategy to shield against these some me rapid changes is to establish a number of xed-base treatment facili es.
Key projects Iron Creek is currently targeting
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