Page 12 - Q4_2021_Corp Newsletter

BUILDING INFORMATION MODELING

Bare believes every company in the company to move towards a future believes it doesn’t need to be —
future will be a tech company. “If that seems alien. “For those reasons particularly for companies wanting to
you don’t think your company is a and more,” he says, “many companies grow and adapt to change. “If company
tech company in 2021, you’re not are content with digitizing, and are leaders look at their competition,
growing and likely dying.” He cites unwilling or incapable of moving I’ll bet they’ll see examples of how
IS EVERY Starbucks Coffee. “These are not However, Dr. Chalhoub cautions that he says. “Although some within a
as examples Domino›s Pizza and
towards a fully digitalized world.”
technology is the growth catalyst”
business may be intimidated by
pizza or coffee companies. These are
digitizing may inherently carry more
tech companies that just so happen
to sell pizza and coffee. I challenge risk than a complete digitalization. He anything more than switching between
apps on their phone, chances are the
points out that technology has proven
COMPANY growing that isn’t a tech company.” capable of augmenting all aspects productive technology that can drive
anybody to find a company that is
company is already paying for rich,
of any given process: It may make a
efficiency and growth. You just may
The experience of Jad Chalhoub,
Ph.D., director of business analytics for good process even more efficient, and not be using what you’ve got to its
it will either relatively or substantially
full potential. So, before you shell out
electrical contracting firm Rosendin,
highlight the inefficiencies of a less
A TECH support Bare’s position. “Not every robust process. “To turn your company tech, make sure you’re maximizing
big bucks for the latest and greatest
into a tech company, you first must
company is a tech company, but every
what you already have. Once you’ve
successful company should become
processes, identify areas of highest
a tech company,” he says. Observing find the bottlenecks in your current done that, focus on cloud-based tools
that allow your teammates to better
risk, and apply new, technology-
that in the past couple of decades,
COMPANY? technology has shown an unmatched enabled processes to these areas. across offices and locations. Don’t
collaborate and share information
capability of pervasiveness, infiltrating
just go for the “razzle-dazzle” tech—
“The effects of applying technology,
and changing everything around us,
he points out that in recent years, if done properly, will give you find or create technology that helps
you address specific customer or
another level of infiltration became leverage to tackle more bottlenecks, employee pain points. Targeting those
more noticeable: tech digitization vs and uncover more inefficiencies,” he needs will give you the best return
tech digitalization. He explains the continues. “It will give your company and move your business forward.”
significance of that difference: “While leverage over competitors, but, maybe
almost every company is digitized, more importantly, inspire others So, is every company a tech company?
meaning its data has moved from paper in your industry to do the same, “Yes,” Miller says, “because technology
to the digital world, some companies with competition pushing everyone plays a very important role in
BY RAEANNE MARSH, have started to change their processes towards a more efficient future — a nearly every industry’s success.”
rising tide really does lift all boats.”
GREATER PHOENIX INBUSINESS entirely to leverage the new medium — However, Miller separates companies
and that is technological digitalization.”
Emphasizing that it’s an ongoing into two roles: companies that use tech
Dr. Chalhoub notes this shift in process process, Dr. Chalhoub says, “The move and companies that innovate and create
requires, almost by default, a shift from a ‘traditional’ company to a ‘tech’ tech. “Both can certainly be considered
in the internal functioning of any company is really an endless cycle as tech companies,” he says, “but for
company: It requires new hardware and opposed to a one-time transition.” Arizona’s growth, we’d like to attract
software, internally built or externally Another view from someone well companies that create and innovate.
bought. It requires new personnel, This is because innovators are the tech
Every Business Is Tech – or Should Be with change agents and out-of-the- outside the technology sector, James companies that create high-paying
box thinkers to take on traditionally Goodnow, managing partner of jobs and improve overall growth.” 
echnology’s importance as an economic driver stems from its impact in fundamentally law firm Fennemore, acknowledges
accepted norms. It takes a decision
changing how all of us work and drive the economy. In fact, Aaron Bare, co-founder of the and support at every level of the technology can be daunting, but To read the complete article, click here.
T HeroZona Foundation and author of Exponential Theory, makes the case that companies
which do not embrace technology are being left behind. “We are heading towards a circular
economy, with the aid of technology, that will not only change how we think about work but also
“ The effects of applying technology, if done properly, will give you
how we think about money,” he says. “The future is very different from the present. Some people
will not like it, yet others will reap great rewards from the change that is about to happen.” leverage to tackle more bottlenecks, and uncover more inefficiencies. ”

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