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Enhancing the Customer,
Employee, and Contractor
Experience
In early 2017, Rosendin’s Executive Committee, as a tool for strategic decision-making. We needed
a member of the Board of Directors, and several something to serve as a description of the company’s
Rosendin Officers began a strategic planning overarching aspirations, but how do we keep that
initiative to prepare for the future success of our short and still touch on everything?
employee owners and the company. The current
Mission Statement, Vision/Purpose, and Core Values A vision must encompass the “big picture” and create
went under review with the unanimous decision that the path of where the company is headed long term.
Rosendin was in need of principles that better reflect Vision statements are future-based and inspire
the company’s culture. The company was in need and provide direction to employees, rather than
of a voice and a path that would serve as a guide in customers.
accomplishing our BHAG (Big Hairy Audacious Goal)
- $500M in equity by the year 2020!
Lead. Inspire. Build.
Rosendin was in need of a carefully crafted
Vision Statement that would clearly and concisely The next task at hand was the Mission Statement.
communicate the company’s overall goal and serve Having a clear and concise mission statement
4 The Feeder | Q3 2017
