Page 5 - Q2_2023 Rosendin Corp Newsletter

We lead ourselves to where we want to go.

hen I decided to join Rosendin over 20 years ago, one of the things that drew me to this
company was the immense opportunity I saw within the company for my personal growth, as
W well as opportunities for my new colleagues and the company itself. A couple of decades later,
it is still true that Rosendin and its employees have abundant growth opportunities ahead of them. For
those unsure where your journey with Rosendin can take you, I suggest you grab a copy of our Strategic
Plan and read through the Markets Pillar. Every new market we enter generates growth opportunities
throughout the company.

Rosendin has always been purposeful in our market pursuits. However, one of the things I appreciate about
Rosendin is the flexibility we give our leadership as they plan and pursue new markets. Using our Strategic
Plan and its four Pillars as a guide, the markets we pursue are up to us to decide. We lead ourselves to
where we want to go. As Employee Owners, we choose how to expand and diversify our markets, and we
do so in a way that makes sense for Rosendin and our customers. Whether it is diversification through a
product, business sector, or geographic expansion, it is up to our Employee Owners to decide.

The strength of our strategic plan lies in its flexibility and agility. Our current strategic plan provides the
agility needed to quickly capitalize on opportunities with new and long-term customers. Several of our
long-term customers will continue to play a vital role in our market sector development as they also
expand, providing opportunities for Rosendin to enter new markets and diversify our business.

All the items discussed above lead us to a key goal in our strategic plan: “opportunity for all.” By expanding
our markets, we can support those employees who want to make changes, the type of changes necessary
to make the revolutionization of our industry a reality. Additionally, it will take more people/Rosendin
Employee Owners to fulfill this goal. Providing an 'unparalleled legacy of opportunity for all' is a goal that
will challenge our creativity, challenge our current and future employees, and challenge our industry.
Every goal we aim for requires people, really good people. Again, if you are wondering about your future
at Rosendin or in the construction industry, I encourage you to get involved and support the development
of our markets. We need more creative people who are not afraid to share their vision for the future of our
industry. Rosendin is fortunate to have some of the most creative people and the best customers. Together,
we will continue to revolutionize the construction industry.

There is honestly no better place to be right now and no better people to work with. I’m excited to see
what our future holds.

Thank you for all the good work you’re doing.

Take care,
Mike

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