Page 15 - Business Growth Tipping Points - Sales

I am aware of course that the purpose of Social Media is hinted at in its eponymous label. Let us not kid ourselves however that building a digital business footprint has its genesis in a need for social engagement with relative strangers. The long tail intention is invariably to produce a measurable BUSINESS outcome.
Back to the Eureka moment! Staring at me was the blindingly obvious if elusive answer.
Face-to-Face Engagement built around common rapport and mutual interest with real life peers.
This cocktail mix of ingredients goes far beyond a simple strategy for asking for and receiving quality referrals
Unlike most cocktails, this recipe cannot be produced in the blink of an eye. The ingredients may be easily sourced, but in the absence of a real relationship has virtually no power.
Real connectivity is formed in the moments of banter and conversation. Warmth conveyed by a smile, a laugh inspired
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The ingredients for this intoxicating concoction are as follows. Engage, Inspire, Empower, Inform, Collaborate and Reciprocate