Page 16 - Business Growth Tipping Points - Sales

by a moment of self-deprecation has immeasurably more impact in building engagement than a myriad of digital LOL’ s, Smiley Face Icons or shared Meme’s
It would seem logical that the sheer potential of broadcasting to a cast of thousands via our acquired online networks has a scale that cannot be replicated offline.
This cast of thousands however more often than not deliver little. Anonymous connections come at a price. There is often an agenda behind the connection solicitation. Many misguided marketers operate under the assumption that the volume of connections, or likes equates to credibility. Even more disingenuous are the assumptions that all connections are ripe to be blanket targeted and marketed to.
The power of 6!
Let me ask you a pertinent question. Who are the top 6 people that you have done business with in the last 12 months? These are the people who offered you an experience that almost compelled you to tell all and sundry how absolutely brilliant they were?
No doubt you have had business transactions with literally hundreds of people over the last 12 months, inclusive of the mundane corner shop variety, petrol station experience,
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