Page 17 - Business Growth Tipping Points - Sales

restaurant, shoe shop, travel agent, print media consultant, web designer, property manager, cleaner, accountant, financial planner, wedding planner, event co-ordinator, settlement agent, or therapist!
How many experiences really stand out? For most of us the answer is, quite a lot. What happens within a few hours or at best a few days however is that the experience fades and after a brief period of sharing our experience we move on and the good feelings drift into our subconscious filing system.
When I have one of those really feel good experiences I’m tempted to ask, how can I spread the word about how great you are? This however never happens.
I coined the term - Happy 2 Endorse – to refer to this minority, these people who have contributed to facilitating my sense of well being, even if only fleetingly, to my world.
If you are one of these aforementioned purveyors of uncommonly good service you NEED to make it easy for your admirers to become true advocates.
Imagine that just one person a week were to share their experience with 6 friends, not only share the experience but
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