Page 33 - Business Growth Tipping Points - Sales
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reciprocate. Look for opportunities to open doors for OTHER business contacts BEFORE you seek instant gratification.
It may feel counter intuitive, but giving without an expectation of a return of favour has magic to it. Energy has a way of creating its own Karma. Some call it the Law of Attraction
This manual hints at and alludes to the merits of referral marketing, and yet that is not the big secret strategy I want you to focus on.
Think of something you want. To coin the Spice Girls “what do you REALLY, REALLY want?” One imperfect strategy is to beg, plead, and solicit without shame or even, demand. This is a strategy endlessly practised and refined by....2 year olds!
An alternate approach and infinitely more powerful is to turn the above global default game plan on its head. Consider that which you want and look for ways to give it away.
What? Am I lurching into some new age or hippie philosophy built around Karma? Ha ha, not exactly.
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