Page 35 - Business Growth Tipping Points - Sales
P. 35
Summary
If like me you like to start at the end, hoping that the punch line will save time by condensing the message into a few paragraphs then let me indulge you!
Without the ability to find a niche marketplace and convey the merits of your offerings, which we call Sales and Marketing 101, there is NO business, and economies stagnate.
Direct Marketing and call to action advertising will always play a part in any business development. It can however be both expensive and competitive. The key skill that successful businesses virtually all share is that of being able to leverage and compound that which works.
Smart businesses tap into economies of scale. Repeat business is smart business. Referral business is smart business, but few attributes of any successful enterprise beat that of authentic and collaborative relationship marketing.
Relationship marketing goes far beyond the scope of referral marketing. A referral is often a singular and transient event. The title of this manual tells the story.
35
