Page 36 - Iconic Restaurateurs - The Entrepreneur Mag Ed. 3
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Newsroom  Feature  the way we create value to our consumers  – from our



       food and beverage offerings, packaging, standards of
       customer service, outlet locating strategy, means of
       communication, adapting to new technology and our
       ideology of sustainable business growth in harmony with
       our community and environment are all synchronized to
       create the best possible value to our consumer.
       With so many options, what is it that attracts

       customers to flock to barista?
       In essence, it all comes down to a brand being close
       enough to the consumer and vigilant to the business
       environment. Not only do we understand consumer
       needs, we even anticipate and think on behalf of them
       before our competitors. What has always worked for
       Barista is our perfect cup of coffee and the passion and
       commitment involved in brewing the perfect cup of
       coffee consistently. As we take our customer service
       seriously, the time and effort we invest on training and
       development of staff is what made us the best ranked
       Customer Service Café in Sri Lanka by the recently
       conducted online survey by LMD magazine.

       Barista has a vision to be the largest and
       most preferred coffee chain in Sri Lanka by
       2022 – What steps have been taken to reach
       this goal?
       As a business, we have gathered a vast amount of
       experience to run outlets scattered island wide. We have
       a set of well-trained employees who can be enrolled
       in any expansion of business and a well experienced
       top management with heaps of expertise in café
       management. Our next step is to expand our operations
       geographically and meet the demands of new customers.
       We intend on opening up to tourist hot spots and newly
       developed suburban residential areas.

       Barista is also on a mission to increase the usage of
       coffee in the Sri Lankan market. This is why we are
       working very closely with different technology driven
       infrastructure providers to grow the coffee industry. The
       Piccolo product that we launched in September 2019 with
       UBER Eats is a prime example of this. We are happy to
       report that the exclusive channel driven Piccolo product
       that customers can get delivered to their doorstep for just
       Rs. 199 has contributed to 30% growth of Barista coffee
       sales. Above all else, our primary aim is to be the most
       preferred café chain in Sri Lanka – for that we will do our
       basics right – the perfect cup of coffee and our Barista
       branded customer service.




       The Entrepreneur                                                                                    Page | 34        The Entrepreneur                                                                                    Page | 35
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