Page 37 - Iconic Restaurateurs - The Entrepreneur Mag Ed. 3
P. 37
Newsroom Feature the way we create value to our consumers – from our
food and beverage offerings, packaging, standards of
customer service, outlet locating strategy, means of
communication, adapting to new technology and our
ideology of sustainable business growth in harmony with
our community and environment are all synchronized to
create the best possible value to our consumer.
With so many options, what is it that attracts
customers to flock to barista?
In essence, it all comes down to a brand being close
enough to the consumer and vigilant to the business
environment. Not only do we understand consumer
needs, we even anticipate and think on behalf of them
before our competitors. What has always worked for
Barista is our perfect cup of coffee and the passion and
commitment involved in brewing the perfect cup of
coffee consistently. As we take our customer service
seriously, the time and effort we invest on training and
development of staff is what made us the best ranked
Customer Service Café in Sri Lanka by the recently
conducted online survey by LMD magazine.
Barista has a vision to be the largest and
most preferred coffee chain in Sri Lanka by
2022 – What steps have been taken to reach
this goal?
As a business, we have gathered a vast amount of
experience to run outlets scattered island wide. We have
a set of well-trained employees who can be enrolled
in any expansion of business and a well experienced
top management with heaps of expertise in café
management. Our next step is to expand our operations
geographically and meet the demands of new customers.
We intend on opening up to tourist hot spots and newly
developed suburban residential areas.
Barista is also on a mission to increase the usage of
coffee in the Sri Lankan market. This is why we are
working very closely with different technology driven
infrastructure providers to grow the coffee industry. The
Piccolo product that we launched in September 2019 with
UBER Eats is a prime example of this. We are happy to
report that the exclusive channel driven Piccolo product
that customers can get delivered to their doorstep for just
Rs. 199 has contributed to 30% growth of Barista coffee
sales. Above all else, our primary aim is to be the most
preferred café chain in Sri Lanka – for that we will do our
basics right – the perfect cup of coffee and our Barista
branded customer service.
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