Page 37 - Iconic Restaurateurs - The Entrepreneur Mag Ed. 3
P. 37

Newsroom  Feature  the way we create value to our consumers  – from our



 food and beverage offerings, packaging, standards of
 customer service, outlet locating strategy, means of
 communication, adapting to new technology and our
 ideology of sustainable business growth in harmony with
 our community and environment are all synchronized to
 create the best possible value to our consumer.
 With so many options, what is it that attracts

 customers to flock to barista?
 In essence, it all comes down to a brand being close
 enough to the consumer and vigilant to the business
 environment. Not only do we understand consumer
 needs, we even anticipate and think on behalf of them
 before our competitors. What has always worked for
 Barista is our perfect cup of coffee and the passion and
 commitment involved in brewing the perfect cup of
 coffee consistently. As we take our customer service
 seriously, the time and effort we invest on training and
 development of staff is what made us the best ranked
 Customer Service Café in Sri Lanka by the recently
 conducted online survey by LMD magazine.

 Barista has a vision to be the largest and
 most preferred coffee chain in Sri Lanka by
 2022 – What steps have been taken to reach
 this goal?
 As a business, we have gathered a vast amount of
 experience to run outlets scattered island wide. We have
 a set of well-trained employees who can be enrolled
 in any expansion of business and a well experienced
 top management with heaps of expertise in café
 management. Our next step is to expand our operations
 geographically and meet the demands of new customers.
 We intend on opening up to tourist hot spots and newly
 developed suburban residential areas.

 Barista is also on a mission to increase the usage of
 coffee in the Sri Lankan market. This is why we are
 working very closely with different technology driven
 infrastructure providers to grow the coffee industry. The
 Piccolo product that we launched in September 2019 with
 UBER Eats is a prime example of this. We are happy to
 report that the exclusive channel driven Piccolo product
 that customers can get delivered to their doorstep for just
 Rs. 199 has contributed to 30% growth of Barista coffee
 sales. Above all else, our primary aim is to be the most
 preferred café chain in Sri Lanka – for that we will do our
 basics right – the perfect cup of coffee and our Barista
 branded customer service.




 The Entrepreneur   Page | 34  The Entrepreneur                                                            Page | 35
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