Page 2 - Migrating AE to Reitmans

Welcome Addition Elle

Customers into Reitmans

Why would an Addition Elle customer migrate to Reitmans?

 Reitmans has a strong distinct DNA and brand awareness, anchored on Diversity & Inclusivity platform
 Reitmans is a pioneer in North America, transforming our Plus sizes business into extended sizes (sizes range from XXS- 3X, same
product & same price) increasing our Plus size contribution to 32% of Reitmans and reaching 3% of Canadian Plus market share
 Reitmans is #1 Women specialty retailer in Canada and has a strong online and largest store presence
 Reitmans is already the #2 destination for Addition Elle customers with 28% crossing over, and #1 destination for smaller range sizes
for sportwear commodities

So what opportunity does a migration of Addition Elle customers to Reitmans represent?

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