Page 6 - Migrating AE to Reitmans

Address the transition

Communication in Addition Elle, Reitmans, Penningtons

Emails to every Addition Elle customers

• Customers are being geo-located to the nearest Reitmans & Penningtons store
based on shoppingtrend
• Where both chains are in close proximity, both will be proposed unless cross shop
demonstrates a clear preference
• Where store is isolated only closest location will be proposed
• If no store is in proximity, we will direct to online

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