Page 10 - Migrating AE to Reitmans

THE RIGHT FIT  We provide wardrobe fundamentals
We make clothes that fit everyone

 We demonstrate how purposeful our clothes are
 We showcase a diverse range of women

Product heroes Plus Size everywhere Reitmans ‘Super FansProgram’
Curvy jeans & Modern stretch to gain Add Addition Elle Plus Size Engage with User Generated

try-ons and engage mannequins in Reitmans stores Content and women of all
Elevating the role of fundamentals Include more Plus Size Models in shapes, ages and culture

with Tops and R-essentials Ecommerce pictures Reach and influence with women
Demonstrating our purposeful design Demonstrate fit and measures with
Helping her find her right fit additional content in product who fits brand’s DNA

description and size chart Look for Addition Elle cross
shoppers and make them

become Super Fans

37